The days of dildos in locked boxes were over…or at least expanding. Partnering with groundbreaking brands like Dame, Crave, and Woo, Playboy set out to reframe how the sexual wellness space was represented; a space once seen as salacious, was now sleeker, safer, and increasingly stigma-free. Playboy hand-selected each brand for its unique story—Dame was closing the pleasure gap, Crave was turning vibrators into wearable jewelry, and Woo was creating safer products—and engaged the editorial team to elevate those stories and showcase why we believed in their products before bringing them to market.

I served as the liaison between brand partners and our creative team, diving deep into each company’s ethos before connecting with writers, producers, videographers, and photographers to bring their stories to life across each touchpoint. I matched the right writers to each brand, briefed our production teams on visual direction, and shaped the final edit to ensure cohesion across platforms.

The result was sponsored content that felt more like authentic storytelling than product placement. Not only did we create buzz (pun intended) around what each brand sold with compelling visuals and narratives, but we also showcased why their work mattered and why it was worth supporting. We highlighted the products, yes, but we also celebrated the bold visionaries behind them.