So many leaders want to make a positive impact on their organizations and teams, but they just don't know where to start. Yardstick Management (a DSG Global company) wanted to change that.

As a management consulting firm dedicated to helping organizations build more equitable and effective workplaces, the team had no shortage of insights on impact; what they needed was a steadier, smarter cadence of communication to deliver their expertise to their existing C-suite audience.

To address this need, I partnered with Yardstick to develop a newsletter content strategy that would bring their acumen to life in a way that felt more accessible, human, and engaging. Each element of the series was crafted in alignment with their brand identity, from the name and tagline to the tone and topics.  For the topics specifically, I found unique entry points into some of the denser concepts—from unpacking common corporate faux pas through the lens of the show Severance, to unexpected takes on leadership drawn from improv—to make theoretical ideas feel tangible, memorable, and worth taking a break in the workday to read.

Since launch, Yardstick has seen strong engagement (a 44% open rate and 6% click through rate on average) and glowing anecdotal feedback from its audience. For me personally, the project has underscored how creative storytelling is a tool that can drive clarity—in this case, making impact feel more attainable, and helping organizations lead with more intention.