May 2025
Content Strategy
Marketing
Relationship Building
The Yardstick Institute Retreat
About the project
The Yardstick Institute was born in 2022 as an extension of Yardstick’s management consulting practice. The Institute was designed as an immersive leadership experience for executives, thought leaders, and change agents who wanted to reimagine what leadership could (and should) look like. Through workshops, panels, and moments of reflection, the multi-day events unpack some of the core principles of management consulting in real time, offering participants the tools to accelerate results while deepening their impact.
The 2025 iteration, hosted at Lone Rock Retreat, centered on the theme “Leadership in a Polarized Climate”—a response to the shifting realities of DEI programs, the rise of AI, trade tensions, and a culture of constant disruption. With that in mind, I partnered with Yardstick to shape the event’s creative direction, brand messaging, and promotional copy, from social campaigns and email marketing to the thematic direction for each speaker.
This project offered me a chance to amplify the human side of leadership, exploring how organizations and their leaders can navigate conflict, difference, and change in ways that foster understanding, rather than division.
1/8
Speaker Topics & Marketing Copy
We partnered closely with each speaker to develop unique topics that connected each speaker’s expertise to the central theme. Then, we crafted intriguing descriptions to bring those ideas to life for potential attendees.
2/8
Website
Each section of the landing page was designed to emphasize the true impact of the Institute, and drive event engagement through clear calls to action and seamless navigation.
3/8
Email Marketing
We crafted a series of emails that moved readers from awareness to action—introducing the Institute’s purpose, spotlighting speakers, and delivering timely reminders.
Our Institute Speaker Lineup is Here! 📢
Exclusive Discount for Lone Rock Retreat 🎁
4/8
One Sheets
I designed a one-sheet that brought the Yardstick Institute to life on paper—a quick, compelling snapshot of the event’s theme, speakers, and purpose.
5/8
Social Media Marketing
From speaker spotlights to behind-the-scenes clips, each post built anticipation, clarified the intent of the Institute, and deepened audience engagement—before, during, and after the event.
6/8
Posters & On-Site Slides
I crafted succinct, eye-catching copy for posters displayed throughout the venue. Each design balanced aesthetic impact with clarity of message, guiding attendees to key locations while distilling essential information at a glance.
7/8
Sizzle Video
I partnered with the production team to create a sizzle reel that we could debut at the event in order to encourage repeat attendance to the next Institute. Through dynamic editing, thoughtful sound design, and authentic storytelling, we turned the Institute’s mission into a visual narrative that captured the essence of the Yardstick Institute and moved audiences to action.
8/8
Impact Report
We compiled a post-event impact report that translated the outcomes into a clear narrative—merging data, testimonials, and visuals to illustrate how the Institute sparked real change. The report served as both documentation and inspiration for continued partnership and growth.
May 2025
Content Strategy
Marketing
Relationship Building
The Yardstick Institute Retreat
2/8
Website
Each section of the landing page was designed to emphasize the true impact of the Institute, and drive event engagement through clear calls to action and seamless navigation.
3/8
Email Marketing
I crafted a series of emails that moved readers from awareness to action—introducing the Institute’s purpose, spotlighting speakers, and delivering timely reminders.
Our Institute Speaker Lineup is Here! 📢
Exclusive Discount for Lone Rock Retreat 🎁
About the project
The Yardstick Institute was born in 2022 as an extension of Yardstick’s management consulting practice. The Institute was designed as an immersive leadership experience for executives, thought leaders, and change agents who wanted to reimagine what leadership could (and should) look like. Through workshops, panels, and moments of reflection, the multi-day events unpack some of the core principles of management consulting in real time, offering participants the tools to accelerate results while deepening their impact.
The 2025 iteration, hosted at Lone Rock Retreat, centered on the theme “Leadership in a Polarized Climate”—a response to the shifting realities of DEI programs, the rise of AI, trade tensions, and a culture of constant disruption. With that in mind, I partnered with Yardstick to shape the event’s creative direction, brand messaging, and promotional copy, from social campaigns and email marketing to the thematic direction for each speaker.
This project offered me a chance to amplify the human side of leadership, exploring how organizations and their leaders can navigate conflict, difference, and change in ways that foster understanding, rather than division.
4/8
One Sheets
I designed a one-sheet that brought the Yardstick Institute to life on paper—a quick, compelling snapshot of the event’s theme, speakers, and purpose.
6/8
Posters & On-Site Slides
I crafted succinct, eye-catching copy for posters displayed throughout the venue. Each design balanced aesthetic impact with clarity of message, guiding attendees to key locations while distilling essential information at a glance.
7/8
Sizzle Video
I partnered with the production team to create a sizzle reel that we could debut at the event in order to encourage repeat attendance to the next Institute. Through dynamic editing, thoughtful sound design, and authentic storytelling, we turned the Institute’s mission into a visual narrative that captured the essence of the Yardstick Institute and moved audiences to action.
8/8
Impact Report
We compiled a post-event impact report that translated the outcomes into a clear narrative—merging data, testimonials, and visuals to illustrate how the Institute sparked real change. The report served as both documentation and inspiration for continued partnership and growth.
5/8
Social Media Marketing
From speaker spotlights to behind-the-scenes clips, each post built anticipation, clarified the intent of the Institute, and deepened audience engagement—before, during, and after the event.
1/8
Speaker Topics & Marketing Copy
We partnered closely with each speaker to develop unique topics that connected each speaker’s expertise to the central theme. Then, we crafted intriguing descriptions to bring those ideas to life for potential attendees.
1/8
Speaker Topics & Marketing Copy
We partnered closely with each speaker to develop unique topics that connected each speaker’s expertise to the central theme, then developed intriguing descriptions to bring those ideas to life for potential attendees.
The Art of Adaptivity: Cross-Industry Insights for the Future of Work
Commanding Confidence: Military Leadership Strategies for C-Suite Success
Conflict as Catalyst: Harnessing Neuroscience and the Hidden Power of Contention to Rewire Leadership
Discover Your Leadership Type: A Breakthru Workshop
From Division to Decision: Practical Ethical Frameworks for Leadership in Polarized Times
Investing in Impact: What Venture Capital Teaches Us About Diversity, Innovation, and Prosperity
Leading Through Resistance: A Blueprint for Breaking Barriers and Driving Impact
Mitigating Risk, Maximizing Impact: Legal Insights to Future-Proof Your DEI Strategy In Uncertain Times
The Poetry of Leadership: Rumi’s Wisdom for a Divided World
Stories of Impact: Bridging Divides Through Human-Centered Storytelling
1/8
Speaker Topics & Marketing Copy
We partnered closely with each speaker to develop unique topics that connected each speaker’s expertise to the central theme, then developed intriguing descriptions to bring those ideas to life for potential attendees.
The Art of Adaptivity: Cross-Industry Insights for the Future of Work
Commanding Confidence: Military Leadership Strategies for C-Suite Success
Conflict as Catalyst: Harnessing Neuroscience and the Hidden Power of Contention to Rewire Leadership
Discover Your Leadership Type: A Breakthru Workshop
From Division to Decision: Practical Ethical Frameworks for Leadership in Polarized Times
Investing in Impact: What Venture Capital Teaches Us About Diversity, Innovation, and Prosperity
Leading Through Resistance: A Blueprint for Breaking Barriers and Driving Impact
Mitigating Risk, Maximizing Impact: Legal Insights to Future-Proof Your DEI Strategy In Uncertain Times
The Poetry of Leadership: Rumi’s Wisdom for a Divided World
Stories of Impact: Bridging Divides Through Human-Centered Storytelling
1/8
Speaker Topics & Marketing Copy
We partnered closely with each speaker to develop unique topics that connected each speaker’s expertise to the central theme, then developed intriguing descriptions to bring those ideas to life for potential attendees.
The Art of Adaptivity: Cross-Industry Insights for the Future of Work
Commanding Confidence: Military Leadership Strategies for C-Suite Success
Conflict as Catalyst: Harnessing Neuroscience and the Hidden Power of Contention to Rewire Leadership
Discover Your Leadership Type: A Breakthru Workshop
From Division to Decision: Practical Ethical Frameworks for Leadership in Polarized Times
Investing in Impact: What Venture Capital Teaches Us About Diversity, Innovation, and Prosperity
Leading Through Resistance: A Blueprint for Breaking Barriers and Driving Impact
Mitigating Risk, Maximizing Impact: Legal Insights to Future-Proof Your DEI Strategy In Uncertain Times
The Poetry of Leadership: Rumi’s Wisdom for a Divided World
Stories of Impact: Bridging Divides Through Human-Centered Storytelling
May 2025
Content Strategy
Marketing
Relationship Building
The Yardstick Institute Retreat
About the project
The Yardstick Institute was born in 2022 as an extension of Yardstick’s management consulting practice. The Institute was designed as an immersive leadership experience for executives, thought leaders, and change agents who wanted to reimagine what leadership could (and should) look like. Through workshops, panels, and moments of reflection, the multi-day events unpack some of the core principles of management consulting in real time, offering participants the tools to accelerate results while deepening their impact.
The 2025 iteration, hosted at Lone Rock Retreat, centered on the theme “Leadership in a Polarized Climate”—a response to the shifting realities of DEI programs, the rise of AI, trade tensions, and a culture of constant disruption. With that in mind, I partnered with Yardstick to shape the event’s creative direction, brand messaging, and promotional copy, from social campaigns and email marketing to the thematic direction for each speaker.
This project offered me a chance to amplify the human side of leadership, exploring how organizations and their leaders can navigate conflict, difference, and change in ways that foster understanding, rather than division.
2/8
Website
Each section of the landing page was designed to emphasize the true impact of the Institute, and drive event engagement through clear calls to action and seamless navigation.
3/8
Email Marketing
We crafted a series of emails that moved readers from awareness to action—introducing the Institute’s purpose, spotlighting speakers, and delivering timely reminders.
Our Institute Speaker Lineup is Here! 📢
Exclusive Discount for Lone Rock Retreat 🎁
4/8
One Sheets
I designed a one-sheet that brought the Yardstick Institute to life on paper—a quick, compelling snapshot of the event’s theme, speakers, and purpose.
5/8
Social Media Marketing
From speaker spotlights to behind-the-scenes clips, each post built anticipation, clarified the intent of the Institute, and deepened audience engagement—before, during, and after the event.
6/8
Posters & On-Site Slides
I crafted succinct, eye-catching copy for posters displayed throughout the venue. Each design balanced aesthetic impact with clarity of message, guiding attendees to key locations while distilling essential information at a glance.
7/8
Sizzle Video
I partnered with the production team to create a sizzle reel that we could debut at the event in order to encourage repeat attendance to the next Institute. Through dynamic editing, thoughtful sound design, and authentic storytelling, we turned the Institute’s mission into a visual narrative that captured the essence of the Yardstick Institute and moved audiences to action.
8/8
Impact Report
We compiled a post-event impact report that translated the outcomes into a clear narrative—merging data, testimonials, and visuals to illustrate how the Institute sparked real change. The report served as both documentation and inspiration for continued partnership and growth.
1/8
Speaker Topics & Marketing Copy
We partnered closely with each speaker to develop unique topics that connected each speaker’s expertise to the central theme. Then, we crafted intriguing descriptions to bring those ideas to life for potential attendees.